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ORGANIZATIONAL
CULTURE AND CREATIVE BLOCKS – THE SIMILARITIES by Kal
Bishop
Few
Decision makers see the link between creativity and innovation management, as
performed by MBA’s in firms, and creative endeavours such as
screenwriting. In fact, there are very strong linkages.
The problems
that prevent individuals coming up with ideas, writing and then commercialising
their screenplays are the very same as the problems that firms face when they
attempt to motivate their people to come up with innovative ideas - whether it
be innovation of product, process, paradigm or positioning.
The root
of the problem can be defined within organizational culture:
A
screenwriter sitting at his desk may sit motionless for hours waiting for the
big idea. But he suffers from the same symptom as the person sitting in a
brainstorming session in a corporate environment. The screenwriter, in reality,
has plenty of ideas, but evaluation anxiety prevents her from valuing them
positively, just as evaluation apprehension prevents the corporate brainstormer
from saying what he really thinks:
a. Fear of being unoriginal
b. Fear of being perceived as unintelligent
c. Lacking in competencies and consequently confidence in
the domain
d. Not valuing his or her own contribution
e. Status deference to higher status individuals
f. The illusion of difficulty
g. Waiting for the big idea
h. Misunderstanding the concept of “originality”
i. Lack of appreciation of the value of incremental
creativity and overemphasising radical creativity
j. Lack of novel thinking
k. Lack of diverse thinking
l. Lack of focus and defined goal
The solution
includes having an atmosphere of psychological safety and freedom…..
But these and other topics are covered in depth in the MBA dissertation on
Managing Creativity & Innovation, which can be purchased (along with a
Creativity and Innovation DIY Audit, Good Idea Generator Software and Power
Point Presentation) from
http://www.managing-creativity.com
You can also
receive a regular, free newsletter by entering your email address at this site.
ABOUT THE AUTHOR
Kal Bishop is a management consultant based
in London, UK. He has consulted in the visual media and software industries and
for clients such as Toshiba and Transport for London. He has led Improv,
creativity and innovation workshops, exhibited artwork in San Francisco, Los
Angeles and London and written a number of screenplays. He is a passionate
traveller. He can be reached on
http://www.managing-creativity.com.
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www.StoryScribe.com)