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RADICAL
CREATIVITY FROM INCREMENTAL CREATIVITY – LARGE MOVEMENTS FROM SMALL
CHANGES by Kal Bishop
Positive radical movement is the holy grail of
nearly every decision maker. Every CEO wants to radically shift his profit and
loss statement into the black, every inventor yearns to find the next killer
gadget and every screenwriter wants to make the next significant leap in film.
Radical creativity (also known as transformational and disruptive) is
the root of radical movement. The polar opposite of radical creativity is
incremental creativity. A pervasive perception is that the two are separate and
distinct, whereas in fact they are intricately linked.
There is
significant data to suggest that radical creativity results from incremental
changes:
a. The IT revolution took over sixty years. The first
computers were monoliths made up of vacuum tubes and magnetic drums. Particular
problems over a long period led to the development of the solid-state
transistor. This in itself was a radical leap in technology and resulted in
computers evolving into slightly smaller, faster, cheaper and energy efficient
entities. The development of integrated circuits was the next leap, resulting
in transistors being placed on silicon chips. The next radical leap was the
coming of micro-processors which allowed thousands of integrated circuits to be
placed onto silicon chips. The first Intel chip paved the way for Microsoft et
al, but it still took years of incremental improvements before the first
desktops arrived. Desktop computers led to their interconnectivity and led to
the Internet. The Internet triggered e-commerce.
b. Many artists tend to incrementally experiment with
certain ideas, after which new knowledge or other inputs will lead to radical
shifts. This tendency exists with artists (review any artist over a period of
time) and also on the macro level - cubism, German expressionism, Italian
futurism, Russian constructivism, Dada and Surrealism and continuing to
developments in American art (e.g. the Harlem renaissance, social realism,
abstract expressionism).
c. The French Connection chain significantly boosted
profits by a very small change – the FCUK campaign.
In
conclusion, radical change results from incremental changes and the input of
new knowledge, which itself will have been the result of incremental
improvement. Through the use of organised, systematic and structured processes
it possible to speed up positive radical movement.
This topic is
covered in depth in the MBA dissertation on Managing Creativity &
Innovation, which can be purchased (along with a Creativity and Innovation DIY
Audit, Good Idea Generator Software and Power Point Presentation) from
http://www.managing-creativity.com
ABOUT THE
AUTHOR
Kal Bishop is a management consultant based in London, UK. He has
consulted in the visual media and software industries and for clients such as
Toshiba and Transport for London. He has led Improv, creativity and innovation
workshops, exhibited artwork in San Francisco, Los Angeles and London and
written a number of screenplays. He is a passionate traveller. He can be
reached on http://www.managing-creativity.com
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